TZD Creative Team
Digital Marketing Experts
Email marketing delivers an average ROI of $42 for every $1 spent—that's 4,200% ROI! Despite the rise of social media, email remains the most effective channel for converting prospects into customers. Here's how to build an email list that actually makes you money.
Highest return of any marketing channel
Not dependent on algorithms
Right in their inbox
People won't give you their email for nothing. Offer something valuable in exchange—a lead magnet that solves a specific problem.
High-Converting Lead Magnets:
What Makes It Good:
Where you place your forms and how you design them dramatically impacts conversion rates.
Use Multiple Form Placements
Header, sidebar, end of blog posts, pop-ups, exit-intent overlays
Keep Forms Simple
Just ask for email (and maybe first name). More fields = fewer signups
Write Compelling Copy
Focus on benefits: "Get my free checklist" not "Subscribe to newsletter"
Your welcome email series has 4x higher open rates than regular emails. Use it to introduce your brand, deliver your lead magnet, and guide new subscribers toward a purchase.
Typical Series: Email 1: Deliver promise | Email 2: Tell your story | Email 3: Share value | Email 4: Make an offer
Stay top-of-mind with weekly or bi-weekly newsletters. Mix valuable content with promotional messages (80/20 rule).
Best Practice: Send consistently at the same day/time so subscribers expect you
When launching a product or running a sale, send a series of promotional emails building anticipation and urgency.
Campaign Structure: Tease → Announce → Benefits → Objection Handling → Scarcity → Last Chance
Recover 30%+ of abandoned carts by reminding customers what they left behind. Send within 1 hour, then follow up 24 hours later.
Pro Tip: Include product images, offer help, consider adding a small discount in the second email
We'll help you create an email marketing strategy that drives consistent revenue.
Start Growing Your List